As a scholar-practitioner, when developing products using agile and project delivery frameworks, I developed an approach of personifying the product with attributes that it would claim to discuss with the product development team. This framework that I published is a result of that research I followed.
Rajagopalan, S. (2015). Product personification: PARAG model to successful software product development. International Journal of Managing Value and Supply Chains, 6(1), 1-12.
|Tags||Product Development, Product Management, Software Product Development, Traditional Product Management, Agile Product Development, Product Persona, Project Management, Program Management, Portfolio Management, PARAG Persona, Persona, Successful Product Attributes|